Updated: Feb 20, 2021
So you're a photographer. You taking pictures of landscapes, cities, people, food, etc. That's great but it won't make you successful on social media or in getting clients.
The best decision you could ever make in your photography career is to market yourself as a specialized creator. Focus on JUST food and product photography, or JUST portraits and events. This will not only help you become better at what makes you money, but it also gives you credibility as people now see you as an artisan in your craft.
Personally, the fact that I have specified what it is I do for my clients on a very specific level has led to more discovery of my brand. The people who recommend me do so because they know I am good at the specific thing that I do. I focus on lifestyle portraits and professional headshots, while not as heavily but still skilled in product photography.
The two examples above are some of my favorites from the past year or so. The coffee beans was actually a project for a class here at school, and the second was one of my favorite shots from my first paid shoot. Personally, the coffee picture is the best one from that shoot because I think it was where I started really flexing my creative muscles and just had fun with the assignment. I could say the same for the second image because the couple was standing in the middle of a construction site and the grass I am shooting through was the only patch in the area.
How good these images are is completely up to you, but they wouldn't be half as good as they are if I did not spend most of my time working in these specific niches. If there is any takeaway from this post, I hope it's that finding your niche will help you in your photography career in the long run.
That doesn't mean play around, just don't expect clients to pay for something you tried for the first time yesterday.